There are a number of factors that support marketing your art online.
1.Gallery commissions are on the up and up, when I first started my gallery, we charged artists a 35% commission for selling their work, five years ago we raised it to 40%.
Today it is 45%. The increasing overhead cost of running a gallery is the prime reason for the increases.
2.If you operate a gallery in a tourist destination, you will obviously develop a walk-in clientele; but you may only see these customers once a year if you are lucky or every two to three years or more.
3.Friends, family or acquaintances may visit their homes and take an interest in your work. Wouldn’t it be easy if your customer can say –“Oh you can view and purchase the work online?”
That same customer may have reason to purchase a gift for an occasion and consider one of your works worthy of that gift; and would love to know that they can purchase it online with ease.
4.Today some galleries are charging 50% commission and some are even charging a hanging or display fee plus the 50% commission.
5.In order to maintain a decent wholesale price the gallery price of your work can curtail sales.
Why not create a website and sell your work Online?
If Art is your passion, you will naturally wish to make it a fulltime job, but the fear of being a starving artist looms great before you.
You must adopt a professional approach and view it as a job with an accepted salary.
There is ART and there is Fine Art. If you are just embarking on a career as an artist; unless you are very lucky or exceptionally good you may find it difficult to earn a living wage from just pure art.
Take it from some one who has been a fulltime artist for 47 years, almost my entire adult life; I have had a boss for about four years of my working life. It was a courageous decision, considering I am a trained Teacher; but one I don’t regret.
I am lucky in the fact that I am a sculptor and ceramic artist at the same time. All artists are talented enough to create bread and butter fine craft products to maintain a decent standard of living.
Swallow your pride and create some fine craft items so you can eat well; If you are careful it won’t hurt your artist career.
I will write about pricing your work in part 2.