How To Sell And Price Your ART Online-part 1

Courtney,s Art work

mahogany hearts
In today”s world more and more people are shopping Online, and that goes for art as well.

There are a number of factors that support marketing your art online.

1.Gallery commissions are on the up and up, when I first started my gallery, we charged artists a 35% commission for selling their work, five years ago we raised it to 40%.
Today it is 45%. The increasing overhead cost of running a gallery is the prime reason for the increases.

2.If you operate a gallery in a tourist destination, you will obviously develop a walk-in clientele; but you may only see these customers once a year if you are lucky or every two to three years or more.

3.Friends, family or acquaintances may visit their homes and take an interest in your work. Wouldn’t it be easy if your customer can say –“Oh you can view and purchase the work online?”

That same customer may have reason to purchase a gift for an occasion and consider one of your works worthy of that gift; and would love to know that they can purchase it online with ease.

4.Today some galleries are charging 50% commission and some are even charging a hanging or display fee plus the 50% commission.

5.In order to maintain a decent wholesale price the gallery price of your work can curtail sales.

Why not create a website and sell your work Online?

If Art is your passion, you will naturally wish to make it a fulltime job, but the fear of being a starving artist looms great before you.

You must adopt a professional approach and view it as a job with an accepted salary.

There is ART and there is Fine Art. If you are just embarking on a career as an artist; unless you are very lucky or exceptionally good you may find it difficult to earn a living wage from just pure art.

Take it from some one who has been a fulltime artist for 47 years, almost my entire adult life; I have had a boss for about four years of my working life. It was a courageous decision, considering I am a trained Teacher; but one I don’t regret.

I am lucky in the fact that I am a sculptor and ceramic artist at the same time. All artists are talented enough to create bread and butter fine craft products to maintain a decent standard of living.

Swallow your pride and create some fine craft items so you can eat well; If you are careful it won’t hurt your artist career.

I will write about pricing your work in part 2.

4 Comments


  1. First, I must admit that I am not an artist but a fan of fine art. As I read your post, I was drawn into the process of how you achieve success in the craft that you love. The detail of how to figure a fair price was captivating.As I continued to read I could feel your passion for pleasing and treating your customers with honesty, integrity, and respect.
    I don’t personally know you but certainly feel like we are friends based on your writing and passion.
    Where are you located? I would love to see your work on display.

    Reply

    1. Thanks Jim for your kind words; To be a fulltime artist is challenging.If you google my name Courtney Devonish you might find some information; you can also take a peep at my website-devonishart.com. I am located on a tiny little Island that offers the best quality of life I have experienced so far-Anguilla; if the politicians won’t stop messing it up. I am originally from Barbados.

      Reply

  2. Hello and thanks for sharing, this is great information that can really help those that are into art and needs to know how to price their work for a profit. Your readers will love this information that is so informative and that can help them to make the right decision. Your post is well detailed and easy to follow.

    Reply

    1. I hope it helps; your comments just inspired another thought. Thanks.

      Reply

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